He Could Sell Anybody Anything

Got this from my email. Guess it's worth sharing for especially to everyone who are engaged in selling.

by: Zig Ziglar

The person who is unfamiliar with the skills and character required to be a professional salesperson is inclined to describe a successful salesperson as someone who "could sell anybody anything." The unfamiliar person thinks he's paying that salesperson the supreme compliment. Nothing could be farther from the truth. The genuine professional could not "sell anybody anything" -- the con artist could. The professional salesperson won't.

The sales professional will only sell a product he is convinced will make the customer the big winner. Sales professionals understand that satisfied customers are the key to long-term success. Selling is essentially a transference of feeling. If I can make you feel about my product, goods or services the way I feel about my product, goods or services, you, the customer, will figure out a way to buy my product, goods or services.

If the customer does not "win," the salesperson must spend an inordinate amount of time prospecting and avoiding old customers. That is not the way to build a sales career. When people ask me what they should sell, I always tell them to find products in which they can fervently believe and would be pleased to sell to their parents, children, brothers or sisters. They should choose products or services so good they can always say with pride, "The product I sold benefited the customer far more than it did me and offered more benefits than the price we were asking."

In a nutshell, sell a product that does the job, and the people to whom you sell will be happy to recommend your product to their friends, relatives and neighbors. That's what professionals do. That's career-building selling. Build your sales career that way.

by: Zig Ziglar